The Perfect Fit

Did you know? Nearly 50% of the stores and restaurants at Gallatin Valley Mall are locally owned and operated! During this difficult time, one of the ways we're supporting our small businesses is by sharing one of their stories with you each week.

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Apricot Lane owner and manager, Amber Sartain, and her daughter Alex are sure to help you find the perfect outfit for your style, budget, and special occasion. These two are not only mother and daughter, coworkers, but also best friends. Apricot Lane's mission is to have a wide range of styles that mothers and daughters can shop together. Every mother-daughter duo, and each and every shopper, can expect the VIP treatment at Apricot Lane, and a personal touch in helping discover the right style for you. 

WHAT IS THE BEST PART OF BEING A SMALL BUSINESS IN THE BOZEMAN COMMUNITY?

I LOVE seeing repeat customers and following up on how they liked their purchases, and what life events they have coming up next. I love helping ladies dress for the special events in their lives from prom to job interviews, weddings to date nights, graduations to birthdays, you name it! It also means a lot to me that I'm able to give back to the Bozeman community by being involved with local fundraisers. 

WHAT'S THE STORY BEHIND OPENING YOUR STORE?

The Apricot Lane Boutique franchise started in 1991. Apricot Lane Bozeman opened at Gallatin Valley Mall in 2011, and I took over the store in 2018. Apricot Lane was always my favorite store to shop at, and I was crushed when the previous owners closed the store in November 2017. I knew I wanted to reopen the franchise and keep this amazing store alive, every door seemed to open at the right time, and I was able to reopen the store in June 2018! 

WHAT'S SOMETHING YOU WANT PEOPLE TO KNOW ABOUT APRICOT LANE?

Most people don't know that we are a "mother-daughter boutique"! Our demographic ranges from age 16 to 65 and we love seeing mothers, daughters, and grandmothers able to shop together. All of our stylists are passionate about helping our customers and showing them how to add trendy pieces to basic attire that is both easy on the budget and fashionable!

We're open Monday-Saturday 10AM-6PM and Sundays 11AM-5PM, stop by and see us and we'll help you find the perfect summer outfit!